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Outsource and IBA Group Hold Webinar on Nearshoring

On December 10, Outsource Magazine and IBA Group held the webinar Nearshoring IT Services: How To Make Nearshoring Work For You.

The panelists at the webinar were

  • Jamie Liddell, editor at Outsource Magazine
  • Mark Kobayashi–Hillary, British writer, blogger, and analyst based in Sao Paolo, Brazil
  • Alena Levteeva, IBA UK Director.

Al Tepper, publisher of Outsource, worked in the control room to orchestrate the technical side of the webinar.

The webinar included a number of polls to keep the listeners interactive and provide their closer involvement. The polls revealed the following aspects of the audience engagement in outsourcing:

  • Most of the audience are already engaged in outsourcing or planning to do that
  • A half of the webinar listeners use a mixture of onshore and offshore operating models in their location strategy
  • A diversified portfolio of activities that the listeners intend to outsource
  • Audience's concerns about nearshoring. Half of those polled are worried about political, environmental, and other risks in an offshore location.

During the webinar, Alena spoke about the advantages of Eastern Europe as a neashoring destination, including

  • cultural similarity with and geographic proximity to customers in Western Europe
  • cost savings
  • access to the talent pool.

She also highlighted a partnership approach to client relationships embedded in the IBA Group's culture.

Mark gave a bigger picture of nearshoring. In his view, nearshoring is when “you get to your supplier and back in one day”. Nearshoring emerged as a strategy in the last decade. Companies use nearshoring to find the needed skills, to use the experience of similar projects by outsourcing providers, and to cut costs. According to Mark, nearshoring in Europe is an important trend and it is becoming far more attractive than offshoring.

You can listen to a recorded version of the webinar here. It's free.

You can also see the IBA Group presentation about nearshoring and read Mark Hillary's notes about IBA Group's webinar.