Streamlining Sales Department Operations: from Order to Payment
BACKGROUND
Our client is a media company that operates in the Balkans, specializing in wireless and digital media solutions. They focus on delivering innovative content and services across various platforms to engage audiences and drive digital transformation. The client needed to modernize the customer interaction model of their sales department with the aim of enhancing service quality and boosting sales.
CHALLENGES
- Automate order creation
- Maintain a unified customer database
SOLUTION HIGHLIGHTS
- Implementation of the SAP Sales Cloud system with the required customizations for a holding company that sells advertising through various channels: internet, television, press.
- Integration between cloud services of the SAP Sales Cloud system and the customer’s SAP S/4HANA system.
KEY RESULTS
- The responsiveness of the sales department has increased through the automation of the order creation process:
- creation of proposals in a single application
- added options for printing proposals for clients
- order processing in the ERP system, which is used for invoicing and payment in the future
- Optimization of infrastructure maintenance costs through implementation of the SAP Sales Cloud solution.
- Short Time to market: The standard system functionality with extensions was implemented turnkey in 4 months.